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Less about me (us/brand) and lots more about them. Create opportunity for the following to occur…

The behavioral drivers for customers today are: to be a part of something, add, improve, create value, to make a difference in their lives and in their community.

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Behavior Is The New “B” Word In Marketing: Branding Strategy Insider
The words “brand” and “branding” have become so ubiquitous in our jargon that they are becoming meaningless. Within your organization I’ll bet it’s a fair statement to say you’ve heard these words thr…

from Simbeck Hampson | Social Business http://ifttt.com/images/no_image_card.png

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”

from Simbeck Hampson | Social Business http://ifttt.com/images/no_image_card.png

If you have an apple and I have an apple and we exchange apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.

George Bernard Shaw, *26-July-1856, † 02-Nov-1950 Erse dramatist, author and Nobel Prize Laureate

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By: StephenfromIBM
Source: http://www.youtube.com/watch?v=0V4io8m75pc

IBM vice president Sandy Carter discusses the attributes of a social business.

#socbiz+

from Simbeck Hampson | Social Business https://lh4.googleusercontent.com/-0l-RZCw_4gM/T7E6iYgRKBI/AAAAAAAAhBM/R5RPgRDquuw/bottlenose.png

I first came across Bottlenose some six months ago and loved the visual search known as Sonar. The team have been working hard and the latest beta update has some very impressive new features. I’m hoping in the coming months to see a tablet version, it does currently works as a webapp but it’s a big laggy. Spread the word.

#socbiz+ #curation #discovery

Reshared post from +Robert Scoble

Hey, Social Media Addicts, the new Bottlenose is freaking awesome. http://bottlenose.com/ Get new beta features by using code “Scoble”

What does it do? Brings Facebook, Twitter, and more in and finds the really good stuff in those streams for you.

What tools do you use to watch your social media feeds?

from Simbeck Hampson | Social Business http://images0-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&gadget=a&resize_h=100&url=http%3A%2F%2Fcdn.socialmediaexaminer.com%2Fimages%2F2012-industryreport-cover.gif%3F9d7bd4

Social Media Marketing Insights 2012

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2012 Social Media Marketing Industry Report | Social Media Examiner
2012 Social Media Marketing Industry Report: learn from more than 3800 marketers on how to focus your social media activities and what the rewards are.

from Simbeck Hampson | Social Business https://lh3.googleusercontent.com/-2N1ImocGYQU/T6ydE5u3aFI/AAAAAAAAADs/96vI_uWbnyo/confucius-everything-has-its-beauty-but-not-everyone-sees-it.jpg

Beauty is in the eye of the beholder.

Reshared post from +Confucius

“Everything has its beauty, but not everyone sees it.”

+Confucius

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Creating the conditions for a successful Social Business requires a strategic approach that focuses on establishing clear business objectives and strategies, understanding cultural considerations, developing frameworks and managing processes that adapt to the changing needs of the organisation, defining systems of governance, and enabling emerging collaborative tools that integrate with existing workflows.

Innovative approaches to 21st century business requires a new mindset. It doesn’t happen overnight and it can’t be bought. Starting is important. The quote above provides a snapshot of the base requirements. Good article.

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Creating the Conditions for Social Business | Social Media Today
Social Business This is an update to an earlier post, which includes the slideset used at the Social Business event of 25th April 2012.

from Simbeck Hampson | Social Business http://images0-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&gadget=a&resize_h=100&url=http%3A%2F%2Fcollabor8now.com%2Fwp-content%2Fuploads%2F2012%2F05%2FSocbiz-small-300x209.jpg

Creating the conditions for a successful Social Business requires a strategic approach that focuses on establishing clear business objectives and strategies, understanding cultural considerations, developing frameworks and managing processes that adapt to the changing needs of the organisation, defining systems of governance, and enabling emerging collaborative tools that integrate with existing workflows.

Innovative approaches to 21st century business requires a new mindset. It doesn’t happen overnight and it can’t be bought. Starting is important. The quote above provides a snapshot of the base requirements. Good article.

Embedded Link

Creating the Conditions for Social Business | Social Media Today
Social Business This is an update to an earlier post, which includes the slideset used at the Social Business event of 25th April 2012.

from Simbeck Hampson | Business Innovation https://lh5.googleusercontent.com/-TEbFwJfgvKE/T6ZMvrGAd6I/AAAAAAAAJwg/XJj0cviFZsU/s0-d/2012%2B-%2B1

Via +Elinor Stutz Image source: http://ow.ly/1LL9tk #sociallearning